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Promoting tourism promotion in Ninh Binh in the first 6 months of 2018

Update: 23-07-2018 15:33:19
Promoting tourism promotion in Ninh Binh in the first 6 months of 2018
Ninh Binh is located at the southernmost point of the Red River Delta, connecting the North and the Central to the majestic Tam Diep Range, a place of great spirituality that has been preserved by many cultural and historical relics and famous landscapes that have special value to the country and the world, attracting millions of visitors every year to visit and take a rest. Ninh Binh is gradually becoming an attractive destination for domestic and foreign tourists.        
 
Promoting Ninh Binh tourism at Hanoi VITM International Tourism Fair 2018

In the first six months of 2018, Ninh Binh Tourism welcomed 5,274,654 visitors, which increased 5.3%, tourism revenue and reached 1,822 billion, which was up to 18.2% over the same period in 2017. To achieve the above results, the promotion of tourism promotion contributed a small part, which affirmed the important role in the development of tourism economy of the locality. In the first 6 months of 2018, tourism promotion continues to diversify the information channels, exploits the advantages of mass media such as newspapers, radios, especially the Internet - one of the most effective information channel today.

Determining the internet as an effective promotional tool for tourism promotion with low cost, in the first 6 months of 2018, Ninh Binh Tourism Promotion Center has stepped up the news, reflected fully and timely some events of the sector with 210 news articles, 250 images and banners on the website in three languages: Vietnamese, English and French, attracting over 2.6 million visitors.

Ninh Binh tourism promotion in Ninh Binh - Thanh Hoa - Nghe An tourism promotion "Traveling through ancient Vietnamese capital cities"

In addition to the promotion of tourism on the Internet, the propaganda on the central and local newspapers and television has always been paid a lot of attention. The center has cooperated with the media unit to produce 39 television programs with the broadcasting time estimated 410 minutes to promote information on Ninh Binh tourism on the central and local television such as: Coordinating with The Voice of Vietnam Broadcast and Thai National Broadcasting and Television Company to make a broadcasting and television report on the Trang An Spectacular Complex; Coordinating with VTV1 Vietnam Television to make a special report of Dao phai Dong Son; coordinating with the Department of International Television - Vietnam Television and IQ Entertainment Company to make a memoirs of the natural beauty and life of people in Kenh Ga village, Gia Thinh commune, Gia Vien district, Ninh Binh province in the series "From the countryside" aired on VTV4; Coordinating with VTV News Center 24, Vietnam Television to make a broadcasting report of 03 trade villages: Ninh Phuc flower village, Ninh Van handicraft village, Van Lam embroidery village; coordinating with VTC10 Digital Television Broadcast (broadcast on the diplomatic channel called Explore Vietnam) to make a broadcasting report on the Trang An spectacular complex and Bai Dinh pagoda, etc. 


Trang An Festival

To promote the image of Ninh Binh tourism closer to domestic and foreign visitors, in the first 6 months of 2018, the Tourism Promotion Center has organized and produced a relatively rich tourism publications system such as: publishing 600 travel newsletters; producing 350 USB electronic photo albums promoting Ninh Binh tourism destination; producing 1,700 kinds of bags for carrying travel publications and 200 gift boxes; publishing 1,500 postcards of beautiful images of Ninh Binh tourism introduced to visitors; Re-printing the Folding Set of bilingual Tour Ninh Binh in English and Vietnamese; etc.

Travel fairs and exhibitions are the forms that tourist destinations use to reach out to travel companies, travel agents, tour operators. Determined that this was a vital channel to promote tourism promotion, the Center has organized and coordinated with the unit to join the 16 Festival, fairs, workshops, seminars to advertise and promote tourism in and outside the province, which attracts tens thousands of passengers such as attending the Hanoi VITM 2018, tourism promotion fair in the northern area OCOP – Quang Ninh that are in the chain of the program «The Year of 2018 National Tourist Ha Long – Quang Ninh», etc. In particular, in 2018, Ninh Binh celebrates the 1050th Anniversary of Dai Co Viet Nation. This is a good opportunity to promote and advertise tourism in Ninh Binh that is promoted. Within Ninh Binh Tourism Week, Ninh Binh organizes a tourism promotion and promotion conference in 2018 to introduce potentials, strengths and attractive tourism products of the province. Especially, the Center has cooperated with VNPT Ninh Binh to successfully organize the launching of tourist information portal and smart travel application on mobile devices; Successfully organized the photo tour program «Tam Coc - Trang An Golden Color» for the first time attracted 57 photographers of the clubs inside and outside the province, photo reporters of the Vietnam News Agency, Culture, Health, Travel Magazine, etc. to participating in taking photos in some typical landscape of Ninh Binh Tourism ; etc."

Tam Coc - Bich Dong in Ninh Binh Tourism Week

With the results achieved in the 6 months of 2018 by the effort, attempt and the spirit of responsibility and solidarity of cadres, officers and employees, the Centre of Ninh Binh tourism promotion firmly believes to implement successfully the main political and expertise tasks in 2018 assigned, which contributes to bring Ninh Binh tourism become the spearhead of the economy and enhance photos, status of Ninh Binh destinations on the domestic and international tourist map./.

Ngoc Anh

source: Ninh Binh Tourism Promotion Center
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